We don't explain the clothes. We make them.
Klohy started in East London. A studio with concrete floors, north-facing windows, and heating that worked when it wanted to. There were no mood boards on the wall. No brand strategy. No five-year plan. Just fabric samples, a pattern cutter who'd worked in the industry for twenty years, and one question we kept coming back to: what actually needs to exist?
Most of what we made in the first year, we threw away. Not because it was bad - because it wasn't necessary. We weren't interested in adding to the noise. We wanted to make things that earned their place in a wardrobe. Things you'd still reach for in five years without thinking about it.
What survived that process became Klohy.
On Design
We don't chase seasons. We don't follow trends. We work slowly, deliberately, often on the same piece for months until the proportions feel inevitable.
Our approach is reductive. We start with too much and take away until there's nothing left to remove. The seams are where they need to be. The fabric does what it's supposed to do. The silhouette is considered from every angle - standing, sitting, moving, still.
Nothing is decorative. Nothing is there for effect.
We design for people who already know what they like. People who don't need convincing, don't need storytelling, don't need a campaign to tell them how to feel. They see a coat. They understand the coat. That's enough.
On Craft
Every garment is developed in our London studio. We work with a small network of manufacturers -some in the UK, some in Portugal - who've been making clothes longer than most brands have existed. Factories where the machinists know the patterns by memory. Where quality control isn't a department, it's a habit.
We source materials for feel, weight, and longevity. Not for marketing copy. You won't find us listing certifications or talking about "conscious luxury." We just choose fabrics that age well, construction methods that hold up, and cuts that don't fall apart after a year.
If something doesn't meet the standard, we don't ship it. Simple.
On Who This Is For
Klohy isn't for everyone. We're not trying to be.
We make clothes for people who've moved past trend cycles. People who buy less but keep longer. People who value quiet over loud, substance over story, and don't need a brand to reflect their identity back at them.
If you want polish, there are other places. If you want performance marketing and influencer edits and "shop the look," there are thousands of other places.
But if you've stopped looking and started choosing - you're in the right place.
